Project Summary
User Personalization consists of 3 major features on Google's online event platform —User Profile, My Events, and Account Settings. The overarching goal for User Personalization is to encourage usage of the platform through engaging features that are personalized by guest.
My Role
Information Architecture
One-click registration flow
Feature Overview
Card Sort
One of the research activities I led was a card sort using OptimalSort. I used the open card sort method, meaning that the default groups were unnamed. This allowed the team to see how internally we organize categories and topics under User Personalization and to solidify the best terminology around these topics.
Information Architecture
One of the research activities I led was a card sort using OptimalSort. I used the open card sort method, meaning that the default groups were unnamed. This allowed the team to see how internally we organize categories and topics under User Personalization and to solidify the best terminology around these topics.
One-click registration flow
One-click registration was a major feature under User Profile. The flow above maps different registration scenarios. Returning guests that have completed their User Profile are able to register for new events with one click. This removes the redundancy of filling out registration forms and provides a seamless registration experience.
One-click registration screens
