Creating a digital children's experience for IN-N-OUT.
Project Overview
IN-N-OUT currently does not offer a dedicated children’s experience. This is an opportunity to reinforce and expand the IN-N-OUT brand as a family friendly company and gain market share from traditional fast food competitors as well as new entries such as meal kits and food delivery subscriptions.
As a conceptual design project we were tasked to create a brand new digital experience for children.
"We were tasked to create a brand new digital experience for children."
Created IN-N-OUT infographic to summarize the company's statistics in a glance.
Created IN-N-OUT infographic to summarize the company's statistics in a glance.
My Role
I worked on this project as a User Experience Designer within a team of two. Within a small team, I wore many hats. I contributed to the project from end to end including user research, problem definition, visual design, copywriting, wireframes, and developing the final prototype. I worked closely with my team mate Sunny Babbar to make sure we were on the same page tackling the right problem and providing a solution that pleased and engaged parents and children.
Tools
Sketch
Team Sunny and Char drawing out the IN-N-OUT kids paper prototype.
To help inform the direction of the project, we created our persona Candice.
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Persona: Candice Summers
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She embodies the voice of our main customer, a busy mom.
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Problem Statement
Solution Statement
Candice is a busy mom wondering what to feed her kids for dinner. They like IN-N-OUT but she is reluctant to take them because they can't stay still while waiting in line to order food. She needs a way to keep her kids occupied while in the restaurant.
Candice can rest easy with the IN-N-OUT digital kids experience. The kids can enjoy interactive games on mobile or tablet. Perfect for calming and occupying energetic children while in the restaurant.
Research
Screener Survey
User Survey
Usability Survey
Total Responses: 22
Research Insights
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Children get bored easily
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Youtube kids was a popular digital experience
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Educational Activities
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Lack of family friendly places to eat
What Parents Want
A part of understanding the problem and crafting a solution is getting into the heads of parents. Synthesizing our research we found that parents value:
•Educational activities
•Family friendly places (safe, appropriate seating, activities)
•Peace (from noisy, restless children)
We took these insights into consideration when creating our design solutions.
Design Process
35
Hand Sketches
3
Prototypes
4
Iterations
Approach
Design Studio
To get the juices flowing we brainstormed using the design studio methodology:
6 sketches in 5 minutes. No bad ideas.
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Curated by Sunny Babbar
Feature Prioritization
From there, we narrowed down the scope by performing a feature prioritization exercise which allowed us to focus on low hanging fruit.
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User Flow
Welcome to IN-N-OUT Kids!
COLORING
A favorite activity among restaurant going families
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MENU MAKER
Building a burger activity informed by building as a popular children’s activity from our research
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SCAN
Scanning QR code items while dining in restaurant. The scan activity encourages families to visit IN-N- OUT through incentive bonus items and games
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IN-N-OUT
What's Next?
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I'd like to explore growing the experience through additional features informed by our research including:
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•Save button for coloring
•Video Content
•Testing a mascot within the experience
•Explore educational activities
•Augmented Reality (AR) activities
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